Link exchanges are a crucial part of search engine optimization, but it isn’t always easy to find high-quality, relevant trades. In order to make the most of your efforts, you should take every possible step to make your site appealing to prospective trades.
Start with design. Giving your site a clean, user-friendly appearance will not only help your customers or visitors, it will also make link swapping partners more inclined to trade with you. Make sure that your directory or “other resources” area is easy to find and uncluttered. Think of it as you would inviting guests into your home – you want them to feel comfortable and appreciated.
Choose your friends wisely. Linking to irrelevant sites or posting unrelated adult content, even for the purposes of trading links, is not a good idea. Relevant partners may be turned off by a site that seems willing to trade with any and every one. Instead of exchanging with everyone, seek out relevant pages and avoid potentially offensive content.
Provide quality content and unique information. When building your site, build on what you know. Stick to topics for which you can provide authoritative, original articles, photos, and other media. The more you know, the better you’ll be able to reach your audience, and the more likely others will be to link to your page.