Offering Free Content

One way to drive traffic to your site and increase backlinks is to write articles for other sites.  There are many content portals out there that welcome well-written submissions on a variety of subjects, and when you contribute, many or most of them will allow you to include a link back to your site from a short author biography.

You can also offer guest posts to popular, active blogs that pertain to your site’s subject matter.  Often times, these bloggers welcome the opportunity to publish new writing or increase their posts without having to put in the time to create them.

The maintenance of a website isn’t all that different from starting any other sort of company.  It’s important to brand yourself in a unique and recognizable way.  Writing and publishing articles will help you to be viewed as an authority on your subject, which will encourage others to visit your site and take your content seriously.

It goes without saying that you should familiarize yourself with others who are creating relevant content – it’s always good to know what else is out there – but you can also use this knowledge to connect and share with others.  Content sharing is a win-win for everyone!

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